PRIVACY POLICY
The Exponential Industries AG and its wholly and majority-owned entities (collectively, the “Exponential Group” - EG), respect your concerns about privacy. References in this Privacy Policy to “EG”, “we”, “us”, and “our” are references to the entity responsible for the processing of your personal information, which generally is the entity that obtains your personal information. 

This Privacy Policy applies to the personal information we obtain through the Exponential Group’s properties, including websites, mobile applications and social media pages that reference this Privacy Policy (“Online Channels”); offline collection in connection with sales, marketing, partner and supplier engagement (“Offline Channels”); and third-party sources, including ad networks and lead brokers (collectively, the “Channels”). 

This Privacy Policy describes the types of personal information we obtain through the Channels, how we may use that personal information, with whom we may share it, and how you may exercise your rights regarding our processing of the information. The Privacy Policy also describes the measures we take to safeguard the personal information we obtain and how you can contact us about our privacy practices. 

The Online Channels may provide links to other third-party websites and features, or contain third-party cookies, that are not owned or controlled by the Exponential Group. Please review the privacy policies of these third parties to familiarize yourself with their practices. You may also exercise your choices regarding third-party cookies using our Cookie Consent Tool by clicking on “Cookies” at the bottom of the page for the EG Business you are interested in managing cookie preferences for.
  

Personal Information We Obtain 

We may obtain personal information through the Channels. The types of personal information we may obtain include: 

  • contact information (such as name, phone and fax number, email and postal address) for you or for others (e.g., principals in your business);
  • biographical and demographic information (such as date of birth, age, gender, job title/position, marital status and dependent, spousal and other family information);
  • purchase and customer service history;
  • location data (such as data derived from your IP address, country and zip code) and the precise geolocation of your mobile device where we have provided notice and choice, as appropriate;
  • audio, electronic, or visual information;
  • contact information you provide about friends or other people you would like us to contact;
  • clickstream data and other information about your online activities (such as information about your devices, browsing actions and usage patterns), including across the Online Channels and third-party websites, that we obtain through the use of cookies, web beacons and similar technologies (see our Cookie Consent Tool); and
  • other personal information contained in content you submit to us (such as through our “Contact Us” feature).

We use third-party web analytics services in connection with the Online Channels, including Google Analytics, Adobe Analytics and Marketo, which use cookies and similar technologies to collect data (such as IP addresses) to evaluate use of and interaction with the Online Channels. (You may learn about Google’s advertising features, including Google Analytics’ currently available opt-out mechanisms, here. 

Please note that providing personal information to us is voluntary on your part. 

Cookies and Similar Technologies 

Like most companies, EG uses cookies and similar technologies (“cookies”) on our websites to personalize and enhance your experience on our sites. 

How We Use Cookies 

Cookies contain small amounts of information which are downloaded to your device when you visit our website.  Cookies are sent back to our website to allow us to recognize your device. 

Essential Cookies allow us to recognize your device to help you navigate efficiently to obtain the information and services you have requested. 

Analytical and Customization Cookies allow our site to remember your preferences such as language selection and help you to view information that is most relevant to your interests; these cookies also help us to maintain and improve our websites by providing information on how visitors find and use the sites, and how well the sites are performing. 

How We Use Personal Information 

We may use the personal information we obtain to: 

  • provide and administer our products and services;
  • process and fulfill orders and keep you informed about the status of your order;
  • communicate about and administer our products, services, events, programs and promotions (such as by sending alerts, promotional materials, newsletters and other marketing communications);
  • conduct and facilitate surveys, sweepstakes, contests, focus groups and market research initiatives;
  • perform data analytics (such as market research, trend analysis, financial analysis and customer segmentation);
  • engage in ad retargeting and evaluate the effectiveness of our marketing efforts (including through our participation in ad networks);
  • provide customer support;
  • process, evaluate and respond to requests, inquiries and applications;
  • create, administer and communicate with you about your account (including any purchases and payments);
  • administer and register participants in our courses;
  • operate, evaluate and improve our business (such as by administering, enhancing and improving our products and services; developing new products, services and Online Channels; managing our communications and customer relationships; and performing accounting, auditing, billing, reconciliation and collection activities);
  • verify your identity and protect against and prevent fraud and other unlawful activity, unauthorized transactions, claims and other liabilities, and manage risk exposure and quality;
  • conduct investigations and comply with and enforce applicable legal requirements, relevant industry standards, contractual obligations and our policies and terms (such as this Privacy Policy and other Online Channels terms of use); and
  • maintain and enhance the safety and security of our products, services, Online Channels, network services, information resources and employees.

We may combine personal information we obtain through Online Channels with information we obtain through Offline Channels, as well as other information, for the purposes described above. We may anonymize or aggregate personal information and use it for the purposes described above and for other purposes to the extent permitted by applicable law. We also may use personal information for additional purposes that we identify at the time of collection. We will obtain your consent for these additional uses to the extent required by applicable law. 

Where required by applicable law, we will obtain your consent for the processing of your personal information for direct marketing purposes. 

The legal basis for EG processing your personal information as described above will typically be one of the following: 

  • Your consent;
  • Performance of a contract with you or a relevant party;
  • Our legitimate business interests; or
  • Compliance with our legal obligations.

Personal Information Sharing 

We do not sell or otherwise disclose personal information about you. 

How We Protect Personal Information Transmission 

We maintain administrative, technical and physical safeguards, consistent with legal requirements where the personal information was obtained, designed to protect against unlawful or unauthorized destruction, loss, alteration, use or disclosure of, or access to, the personal information provided to us through the Channels. 

Changes to Our Privacy Policy 

This Privacy Policy may be updated periodically and without prior notice to you to reflect changes in our information practices. We will indicate at the top of this Privacy Policy when it was most recently updated. 

How to Contact Us 

If you have any questions or comments about this Privacy Policy or if you would like us to update information we have about you or your preferences, please contact us at: 


Attn: Chief Privacy Officer
Exponential Industries AG 
Alte Steinhauser Strasse 1
Cham, 6330
Switzerland 

[email protected]